Under August's agreement, Penn’s rights to the ESPN brand will initially run for a decade with the option of extension for another 10 years. A Penn spokesperson said the ESPN Bet app was also scheduled to launch Tuesday afternoon, but did not provide a specific time.ĮSPN Bet was set to go live in the following states: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia and West Virginia.