In 1963, Jack Binion became president of the Horseshoe Casino in Las Vegas. In 1951, Benny Binion opened the first Horseshoe Casino and became known as a vanguard of Las Vegas casino innovation, introducing such new concepts as high betting limits, limousine transport for guests and rewards for all players – not just high rollers. Meanwhile, three other leaders in the gaming industry – Benny Binion, Jay Sarno and Donald Carano – were busy making their own history.

In 1947, Flamingo Hotel & Casino became the first casino on the Las Vegas Strip and by 1973, Harrah’s was the first casino company listed on the New York Stock Exchange. What began as a single property expanded over the years to offer more than 50 dazzling casinos worldwide. The Caesars Entertainment corporate legacy began in 1937 when Bill Harrah opened Harrah’s Bingo Club, a modest establishment in Reno, Nevada. It is a story of vision, heart and, above all else, family values. Each company brings a rich, storied history that positions us to be the global leader in the gaming industry as we embark on this exciting new chapter. came together in 2020 to create the largest gaming company in the U.S.